Shopify

Quieter eCommerce

Aiming for a generous shopping experience, several Japanese principles of aesthetics were applied to the design of a theme for the Shopify theme store:

Kanso: Simplicity or elimination of clutter. Shibui: Beautiful by being understated. Shizen: Absence of artificiality. Datsuzoku: transcending the conventional. Seijaku: an energized calm, stillness.

Web, eCommerce

Role

User Experience (UX) User Interface (UI)

1/4

A Spacious Welcome

Rather than greeting visitors with information, the design prioritizes few images and gives titles and details plenty of space

2/4

Theme Variations

To serve a variety of potential content and style needs, the theme ships with several presets, each emphasizing a different feel and approach

3/4

Store Navigation

Theme settings offer unique options for filtering by category, brand or other custom filters

Visual category navigation

4/4

The Product Page

Text and details visually hang from large images, enabling the page to feel simultaneously textured, informative and serene