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Aiming for a generous shopping experience, several Japanese principles of aesthetics were applied to the design process of a generic theme for the eCommerce platform Shopify:
Kanso: Simplicity or elimination of clutter. Shibui: Beautiful by being understated. Shizen: Absence of artificiality. Datsuzoku: transcending the conventional. Seijaku: an energized calm, stillness.
User Experience (UX), User Interface (UI)
Rather than greeting visitors with information, the design prioritizes few images and gives titles and details plenty of space
To serve a variety of potential content and style needs, the theme ships with several presets, each emphasizing a different feel and approach
Theme settings offer unique options for filtering by category, brand or other custom filters
Inline filtering
Visual category navigation
Text and details visually hang from large images, enabling the page to feel simultaneously textured, informative and serene