Every project is unique but we often find it helpful to think of the design process in four overlapping steps, understanding that the process is more cyclical than linear.
- Discover Collect and observe everything
- Target Define priorities from patterns
- Visualize Give the message form
- Develop Build and refine
Discover
Getting into your vision means we can make decisions from your perspective. Understanding your customers clarifies the voice.
- Customer Surveys
- Stakeholder Interviews
- Industry Analysis
Target
Define the aims that will guide users in meaning and simplicity along with the strategy to reach them.
- Project Priorities
- Market Strategy
- Engagement Strategy
- Information Architecture
- Content Direction
UI and Visual Design
Embody the vision with meaningful experiences and elegant visuals.
- Identity Design
- Wireframing
- Design Mockups
- Prototyping
- Art Direction
Develop & Iterate
Build it! And then refine it in the final form (generally, the browser) to reach the most mature solution in the least amount of time.
- Front-end Development
- Content Management (CMS)
- Backend Programming
- Responsive Web Development
- Web Applications
- eCommerce
- Custom Graphics
- API Integration
- Social Media Integration
- Copywriting