Every project is unique but I often find it helpful to think of the design process in four overlapping steps, understanding that the process is more cyclical than linear.
- Discover Collect and observe everything
- Target Define priorities from patterns
- Visualize Give the message form
- Develop Build and refine
Discover
Getting into your vision means we can make decisions from your perspective. Understanding your customers clarifies the voice.
- Stakeholder Interviews
- Industry Analysis
- Customer Surveys
- User Interviews
Target
Define the aims that will guide users in meaning and simplicity along with the strategy to reach them.
- Requirements & Constraints
- Personas
- Journey Maps
- Positioning
- Project Priorities
- Market Strategy
- Product Strategy
- Information Architecture
- Content Direction
UI and Visual Design
Embody the vision with meaningful experiences and elegant visuals.
- Identity Design
- Wireframing
- Design Mockups
- Prototyping
- Art Direction
- Usability Testing
Develop & Iterate
Build it! And then refine it in the final medium to reach the most mature solution in the least amount of time.
- Front-end Development
- Hiring/managing developers
- CMS Customization
- Custom Graphics
- Copywriting
- API + Socials Integrations
- (Ongoing) Usability Testing
- Post-launch: re-Discover!