An Autos search with the default listing details displayed
1/6
The right information in the right place
I recognized early that the key to clarity in the search process was to include the essential information in each listing (and nothing more).
However, what's essential can vary by person. So, the design aims for a sweet spot of just the right information with the ability to fine-tune what's displayed by search filters.
2/6
Navigation as filter
For Real Estate, Autos and For Sale items, category results can be shown or hidden for each listing and specific listing types can be excluded from the results altogether
Shoppers can also keep results generalized
3/6
Map-oriented Real Estate
Real Estate searches pair the filters with a map for more dynamic results
4/6
The expanded listing view
An expanded view of a listing continues the theme of "right information" for easier visual processing, which then enables the design to include additional features
Among other things, the expanded listing view includes a Comments tab to encourage a sense of community and to address common questions publicly
5/6
Admin dashboard
The dashboard design includes business details such as metrics as well as tools for engagement and management
The dashboard highlights our KPIs with comparative data in the sidebar and quick links to critical areas
6/6
Logo Design
The logomark embodies key principles for the startup such as connection and targeting. See more in Logos.
