An unusual project for the studio, the GelPro redesign involved only strategy and UX design to serve as a guide for the company's in-house web team. In that scope, the primary deliverables were (mid-fi) wireframes.
Critical design concerns were the clarification and navigation of many floor mat models along with the balance of technical facts and emotional warmth.
Web, eCommerce
User Experience (UX) Interaction Design
IMPORTANT: These are mid-fi wireframes and not the proposed design
Although GelPro is largely an engineering company, creating a context of family and celebration gives the industry-leading floor mats a strong connection in the home
Beyond wireframes: to provide clearer direction to GelPro's in-house team I often pushed the deliverables to include images, microcopy and other details
Integrated surveys gather invaluable insight and increase a visitor's sense of belonging
The search preview informs shoppers and helps avoid a dead-end
The header cart preview balances a variety of information, including product thumbnails
The primary tool for guiding customers to the mat that meets all their criteria
The solution fits above the fold and educates visitors about options as they explore
The main Shop page provides another approach to comparing mat benefits
Condensed information for each mat enables side-by-side comparison
The Pain Level / Confidence matrix I developed was used as a guide throughout the planning process
After arriving on a particular mat's product page, the need to make more decisions is reframed as a design opportunity
A customizable floor background allows customers to approximate their home's look while selecting finish details to match
The potentially complex details are turned into a customization experience
